| Search Engine Optimization | ||
Search engine optimization is a series of activities undertaken to improve the positioning of a website for specific keywords when using search engine.The activities involved are:
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| Importance of Search engine optimization | ||
| Search engine optimization allows higher ranking for specific keywords in a search engine when users look for specific resource. SEO includes keywords that benefits a particular website and uses them in such a way that gets a higher pages ranking when those keywords are searched.
Eg: If internet marketing was searched for in google, the more times the phrase internet marketing is included within the website, potentially the closer to the top the page will be displayed. |
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| Importance of Keywords in SEO | ||
| Keyword and phrases are the most important aspect of SEO. If you achieve high search engine ranking, you may not get relevant traffic if you select wrong keywords. Therefore, the most important step for search engine optimization is identifying target audience and keyword phrase researching. | ||
| Keyword research process | ||
| Keyword research process involves the following four important steps as follows: Discover Keywords: You should place unique and relevant keyword phrases on each page. Analyzing Keywords: This gives you as idea of how many pages are competing for the top position. The higher the page rank, the better the chance of ranking with highly competitive keywords. Selecting Keywords: Selection of keywords phrases pertains to finding the most valuable keyword phrase that most accurately describe specific qualities of your website. Deploying Keywords: A good way to use the selected keywords on your site is to divide them into 5-7 groups of keywords. Identify sections of website that closely match with the keyword group theme and optimize page using these theme. |
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| Key features of SEO | ||
| Find out top rated keyword with less competition.
Content should be informative and understandable as well. Use targeted keywords in the content. Choose domain name near to your keyword. We should not use banner as link. Always use text link because search engine can’t translate pictures and banners. |
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